Values & Strategy

Our Core Values
  1. No. 1 mentality
    We aspire to be always no. 1 in all we do, else wise we give it up.
  2. Tangible results
    We achieve results that are directed towards ACSANA’s business objective.
  3. The right team members
    The best people for us are the people who are highly motivated and fit functionally and humanely to the ACSANA team.
  4. Acceptance of facts
    We accept all facts to improve ourselves continuously.

ACSANA’s Business Objective
Become one of the top capsule companies in the world

ACSANA’s Strategic Principles
ACSANA’s Strategic Principles describe the fundamental priorities required to reach its long-term business objective – to become one of the top capsule companies in the world:
  1. Follow capsule innovation where it leads
    Pursue top quality science, internally and externally, balanced with customer need and commercial potential.
  2. Leverage the value of innovation
    Develop commercialisation projects if necessary with partners to maximize value and control our destiny.
  3. Excel in commercialisation
    Expand commercial capabilities to new customers and regions through alliances.
  4. Drive core values together
    Culture our values: No. 1 mentality, results driven, the right team members, and acceptance of facts.

ACSANA’s Strategic Thrusts
ACSANA’s Strategic Thrusts show the direction of our engagement:
  1. Build up our capsule business based on the novel key technology - by becoming the market leader in soft capsules.
  2. Develop the novel production process to an industry standard. 
  3. Seek licensing/franchising deals or acquisitions that are synergetic to the capsule business or that provide an infrastructure platform for further growth.
  4. Position ACSANA as a prime quality healthy animal free solution brand for capsules.
Acsana AG ° Zugerstrasse 58a ° CH - 6330 Cham ° info[at]